Perreault, William D,
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - xl, 638 p. : col ill ; 28 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper)
Marketing.
HF5415 / .P47 2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - xl, 638 p. : col ill ; 28 cm + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper)
Marketing.
HF5415 / .P47 2006