Perreault, William D,
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - multi-numbered : col. ill., map ; 26 cm. - Irwin series in marketing .
McCarthy's name appears first in previous ed.
Includes bibliographical references and indexes.
007296460x
Marketing.
HF5415 / .M37 2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - multi-numbered : col. ill., map ; 26 cm. - Irwin series in marketing .
McCarthy's name appears first in previous ed.
Includes bibliographical references and indexes.
007296460x
Marketing.
HF5415 / .M37 2006