Arens, William F,
Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - xxviii, 558 p : ill(chiefly col.), map ; 28 cm.
Includes bibliographical references (p. 506-521) and indexes.
0073136662 (alk. paper) 9780073136660
Advertising.
HF5821 / .A74 2007
Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - xxviii, 558 p : ill(chiefly col.), map ; 28 cm.
Includes bibliographical references (p. 506-521) and indexes.
0073136662 (alk. paper) 9780073136660
Advertising.
HF5821 / .A74 2007