Perreault, William D,
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - xl, 638 p. : ol. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780072935899 0072935898
Marketing.
HF5415 / .M378 2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - xl, 638 p. : ol. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780072935899 0072935898
Marketing.
HF5415 / .M378 2006