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Applications in basic marketing : clippings from the popular business press /

by Perreault, William D.,
Additional authors: McCarthy, E. Jerome McCarthy, -- author. | Perreault, William D., Jr.
Edition statement:2005­2006 ed. Physical details: 5unnumbered pager, 214p ; 26 cm. ISBN:9780072864717; 0072864710.
Subject(s): Marketing . -- Periodicals | Management . -- Periodicals -- Management | Marketing. -- Périodiques | Marketing . -- Périodiques -- Coupures de presse | Periodicals.
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode
كتاب كتاب HF5410 . P47 2005 (Browse shelf) Available 3206kp

Includes index.

Includes bibliographical references.

Latest issue consulted: 2006/2005.

"Clippings from the popular business press."v

| Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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