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Basic marketing :

Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: The Irwin/McGraw-Hill series in marketing Edition statement: 13th ed. Physical details: xxiv, 791, 31 p. : ill ; 29 cm. ISBN:0256209820.
Subject(s): Marketing . -- Management
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Item type Current location Call number Status Date due Barcode
كتاب كتاب HF5415.13 .p47 1999 (Browse shelf) Available 1226kp

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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