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Essentials of contemporary advertising /

by Arens, William F,
Additional authors: Schaefer, David H, -- author.
Physical details: xxviii, 558 p : ill(chiefly col.), map ; 28 cm. ISBN:0073136662 (alk. paper); 9780073136660.
Subject(s): Advertising.
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode
كتاب كتاب HF5821 .A74 2007 (Browse shelf) Available 8628K
كتاب كتاب HF5821 .A74 2007 (Browse shelf) Available 8627K
كتاب كتاب HF5821 .A74 2007 (Browse shelf) Available 8626K

Includes bibliographical references (p. 506-521) and indexes.

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